MARKET ANALYSIS

Self-testing for ovulation with ovulation predictor test kits is continuing to grow. From 1993 to 1994 revenue from sales of ovulation predictor kits increased by 22% and this is continuing to grow. This may be partly due to the fact that patients are increasingly more active in their own health. A woman may feel she should try a test kit and avoid having to go to a physician to determine why she cannot conceive. She may believe the kit is less expensive than a doctor's visit so she will try it for a while and go to a physician as a last resort.

There are several ovulation predictor kits on the market today including:

These kits range in price from $15 to about $30 or $40. It depends on what part of the country you live in and from what store you are purchasing it.

The basal thermometer is not really an ovulation predictor kit, but it is a good tool to use for the first few months before you buy a kit. The basal body thermometer will help you determine what the best day would be to begin testing each month as well as help you to keep good records as to the length of your menstrual cycle and how much it varies. It is inexpensive, especially compared to the price of the ovulation predictor kits, ranging in price from $4 to $9.

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